Zee Trendz

Zee Telefilms Limited, launched "trendz" - a 24-hour premium fashion and style channel, on May 1, 2003. As a part of the Zee Turner bouquet, the channel is targeted at the fashion conscious Indian consumer. It provides in-depth analysis, news and directions on the latest in fashion and style from around the world.

"trendz" features haute couture and pret-a-porter fashion shows and international styles and trends in clothing and accessories, with an in-depth analysis of the designs and profiles of the most influential designers and models. It also showcases the most exclusive global labels and provides close-up looks into the lives of the well known in the fashion Industry. The international programming content for the channel is being sourced from Video Fashion Network, USA - world's largest international content providers of fashion, beauty, celebrity and lifestyle programming. Indian content on the channel would be aired from July 2003.

Aimed to provide viewers with new perspectives of lifestyle especially focused on fashion and leads the way for others to follow, the channel showcases premium content quality for serious fashion and lifestyle viewing that is lively and vibrant.

Targeting the 21-28 yrs old, SEC A/B in Metro and Mini metro, channel seeks individuals who hunt for sensuality in all walks of their life. They seek brands for conformity but not a blind faith.

The brand in its personality is sexy, intelligent and spunky. It is great to look at but even greater to know. Its also Confident, International, Elegant, Mature, Sophisticated and Sensuous.

The brand offers its viewers a promise of Setting the trends for trendsetters.

Over and above the fashion shows, some of the interesting programs that will be aired on trendz include:-

Model TV: a series that will feature the hottest stars of the modeling world.

Men's fashion: which will provide insights and directions on the latest in men's fashion.

The Designers: a biographical program series presenting twenty -five years of insight into the careers of important
fashion legends such as Christian Dior, Givenchy, Valentino, Gucci, Gianni Versace, Yves Saint Laurent, Karl Lagerfeld, Calvin Klein, Ralph Lauren and Giorgio Armani.

Millennium fashion: which will revisit historical fashion and will cover 18 years of fashion history from 1985 to 2003.

Fashion Classics: a series which will feature the designers, models and fashion makers who have shaped the face
of fashion in the 80's and 90's.

"trendz" is up linked from Asiasat-3S at Transponder frequency Downlink 3700 mhz.