Zee Punjabi
Zee Punjabi was launched in October 1999. It aims to a finger on the pulse of the viewers, capturing the spirit of the audiences and catering to their preferences. Zee Punjabi has a variety of offerings for everybody, providing a full range of quality Punjabi language entertainment for the entire family.
The programming seeks to provide music, masti and event-based programming, as well as drama series for the entire family rooted in Punjabi culture and centered on family values, relationships and emotions. Other programming includes news, current affairs, comedies, interactive shows and live performances.
Zee Punjabi at a glance...
Punjab is one of the most affluent states of India with high per capita
income as well as high per capita expenditure.
Punjabi - the regional language of Punjab is used across the northern
states of Punjab, Haryana, Himachal Pradesh and Chandigarh.
Zee Punjabi is No. 2 in the Punjabi segment, after etc Punjabi, another
Zee Network channel.
It's custom made to cater to the Punjabi community preferences and is
vibrant and youthful.