Zee Marathi

As part of Zee's strategy to cater to widespread regional markets, the company launched its first regional channel, Zee Marathi in August 1999. The strong local essence makes it very different from regular Hindi Entertainment. The programming concepts originate from traditional Marathi literature while customised programming caters to the entire Marathi market. The channel offers the right mix of aspiration, education, information and entertainment.

Content on Zee Marathi reflects Marathi ethos,while seeking to keep in mind audience preferences. These programs have a definite identity of their own. Activity oriented programming and events keeps Zee Marathi in the news and in direct contact with the viewers. Zee Marathi has contributed immensely towards keeping maintaining interest in the performing arts among viewers.

The channel operates a programming mix that features soaps, serials, literature based programs, films, theatre, drama and festival centric programs like Ganesh Mahotsav.

Zee Marathi at a Glance

Maharashtra is one of the most influential states of India with one of the highest per capita income.

Marathi, the regional language of Maharashtra, is fourth largest spoken language in India.

Zee Marathi is the No.1 Marathi channel in India

Ranked in top 10 channels, whether in Mumbai or Maharashtra